As a business owner, you already know that marketing and advertising are two of the keys to business success, but did you know that how you use your advertising and marketing dollars can change from year to year? Unfortunately, many business owners don?t recognize this fact, and this leads them to use the same old tactics year after year, and doing so can ultimately affect how successful or unsuccessful these business owners are. If you?re interested in using your advertising and marketing dollars more effectively in 2013, here are some of the hottest ways to do so:
Social Media
During the last decade, social media has risen to truly become a useful advertising and marketing platform. In the past, social media was something of a novelty, but in 2013, it seems as though this technology is here to stay. In order to use social media effectively to market and advertise, you?ll want to reach broad audiences, but you?ll also want to focus on niches that are relevant to your business. When using social media, updating your profiles and statuses on a regular basis is also a key ingredient to success. Essentially, you?ll want to give potential customers a reason to keep coming back to visit your business online and tell their friends about it, and regular updates provide that reason.
Video
In the past, online videos were often low-quality, and due to slow Internet speeds, online videos didn?t give viewers a rich experience. Today, however, thanks to increases in loading speeds, quality and storage space, many business owners are finding that uploading videos about new products or services is a great way to attract new customers. Video allows potential customers to not only hear you talk about the latest happenings with your company, but it allows them to actually see what you?re talking about. In addition, many video applications and streaming sites now allow business owners to add annotations and links directly to their videos, and this can offer viewers a more interactive experience, once again leading to viewers sharing your videos.
Mobile Technology
Mobile technology is another area where many business owners are focusing their marketing and advertising efforts in 2013. Today?s smartphones, tablet PCs and other mobile devices are more advanced than ever, and as service providers are now offering higher speeds to wireless customers, many of these customers are demanding quality content on the go. Using mobile technology experts, like those from the 522 Digital, LLC ? Advertising Agency in the DC area, can create mobile versions of your websites and downloadable apps so you can give customers updates regarding new products and services and more.
SEO
Search Engine Optimization, or SEO, is also projected to be a big part of 2013 for business owners who are interested in reaching more customers efficiently. Large search engines have been refining how they deliver targeted results to users on the web, and this means that your business website and online presences need to be optimized to the exact specifications set forth by these search engines in order to be found above your competition.
Finally, if you?re unsure of how to implement these new technologies into your marketing and advertising plan or budget, you might consider contacting a web marketing firm for help. A web marketing firm will be able to evaluate the unique needs of your business and make suggestions to help your business make 2013 its best year yet.
Author Bio
Author Shelby Warden researches the latest marketing trends for small businesses. The 522 Digital, LLC ? Advertising Agency offers a wide range of services for today?s high demand business environment. They can help to unleash the full power of the Digital Age for your growing business by effectively leveraging your websites, videos, blogs and social media.
Source: http://fordifferent.com/best-bang-for-your-advertising-bucks-in-2013
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