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The only way to know why your headline is not doing well is to do split testing, and there is no other way around it. If you have an interest to discover how to create headlines that sell, then we strongly advise you learn something about copywriting. The actual information itself is not difficult to understand, but the real results only come from writing them and testing how effective they are. We will move quickly into some proven tips for producing headlines that will work for you.

The feeling of curiosity is very powerful in humans, as you know, and that is one thing you can use to your advantage. As you well know, if anything does not happen properly, then the headline will fail. If you are new, then we suggest you focus on learning how to legitimately stir that intense desire to know more about your content. Obviously you have to produce that emotion in your readers otherwise you know what happens.

Yes, of course you can use creativity with your headlines, but you should avoid being over the top. You can accomplish a great deal with short headlines, too, but you have to write with greater purpose if you do that. Fortunately, you do not have to be an artist to write effective headlines.

But you can and should experiment when writing; there is nothing wrong with that. As we always say, the only way to get good at this process is to do it plus continual learning, as well.

Everybody is concerned with what they are going to get out of your article or your sales copy. Nobody cares as to how it will be of benefit to you, which is why you should always appeal to the self benefit of your reader or prospect through your headline. This is the only way you'll be able to get them to respond to your headline and actually read further. Also, try to keep your headline hype free because that way you'll have a hard time connecting the headline to main body of content.

Yes, you can definitely learn how to craft killer headlines, too. In time you will see that there are so many different things that can make a headline succeed or fail. Once again you have to remind your self that your success is totally under your control. Your market needs to be spoken to in a certain way, and that is an essential part of the process. The best time to get started is today, and just keep moving forward with it.

Source: http://writingandspeakingarticleblogs.blogspot.com/2011/09/how-to-approach-art-and-science-of_26.html

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