>> the florida primary will be an early test of republican strength among the nation's fast-growing latino population. the gop candidates have been paying special attention to latino voters in florida , knowing their support both now and in november could hold one of the keys to the white house . nebraska's ron allen picks up our coverage.
>> reporter: in florida the campaign has a distinctive latin beat. [ speaking spanish ]
>> reporter: an aggressive push to court the state's fastest-growing electorate. latino voters. now more than 13% in florida . important in the gop primary and probably even more crucial in november. is this vote in the left hand election going to swing the tide one way or the other?
>> florida 's always a close state, and yes, it can.
>> reporter: patrick publishes a 90-year-old multi-lingual newspaper in tampa. it's a lot more complicated than it used to be?
>> absolutely, and florida especially we have a mix of cubans, puerto ricans , mexicans, venezuelans, colombians.
>> reporter: cuban conservative republicans used to dominate, galvanized by tough anti-castro policies. however, a big influx from places like puerto rico , american citizens who tend to support democrats.
>> who do you like?
>> i like obama.
>> do you think you'll always vote democrat?
>> yes, i think, till now.
>> reporter: president obama won the latino vote 2-1. then, latino voters helped sent republican marco rubio to the u.s. senate .
>> the biggest priority right now should be jobs.
>> reporter: latinos also have a generational divide. adrian mar 10 knees and his wife are republicans. their daughter prefers democrats. their son emmanuel --
>> republican, democrat, independent?
>> independent.
>> reporter: right down the middle. not listen to your grandparents, not listen to your mother.
>> nope.
>> reporter: what's the candidate to do?
>> they need to realize that they can't just come up with a quick sound bite and get hispanics in the state of florida .
>> reporter: for every vote often counts. down to the wire, a race for latino voters wielding increasing political clout. ron allen , nbc news, tampa.
Source: http://video.msnbc.msn.com/nightly-news/46183159/
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