The Lagonda SUV Concept that Aston Martin showcased at the Geneva Motor Show three years ago was far from resounding success, but apparently, the British automobile manufacturer is quietly working on a new version of the luxury SUV that will make debut in the near future.
Talking to British media, Autocar, the head of Aston Martin Motor Corp., Ulrich Bez, confirmed that the Aston Martin Lagonda SUV concept is still alive and well inside the walls of the Gaydon, which is the headquarter of the company. In fact, he says that an updated version of the Lagonda concept SUV will be introduced in the coming years.
Although Aston Martin still does not want to mention when the public might see the production version of the Lagonda SUV, some automotive analysts in the UK believed that the SUV will play a critical role in the attempt of the company to get a stronger foothold in the ever-important Chinese market. Sales of high-dollar sports cars are still relatively limited towards to the global economy condition, with the Chinese automotive market no exception.
The traditional markets for supercars, which are the Europe and United States, are still depressed said an IHS Automotive analyst, Colin Couchman. He added that although the automotive market in China remains buoyant, that would not feed through to Aston Martin because the Chinese do not see the value of displaying their wealth through having an expensive sports car.
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However, car buyers in China are willing to spend large amount of cash on utility cars like the Aston Martin Lagonda SUV. In fact, that is the exact reason companies like Bentley and Lamborghini have recently revealed SUVs of their own. But while a Lagonda SUV is all but a sure thing, Aston Martin has already ruled out the sedan version of the Lagonda.
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