Investing in TreeHouse

I?ve just completed an investment in Ryan Carson?s new company, TreeHouse.?It meets everyone of my criteria so I thought I?d elaborate.

1. I?m investing heavily in Internet video.
Why? Americans watch 5.3 hours of television / day ? many age groups are even more. We read less than an hour / day. I know readers of this post aren?t in that demo but that?s what the data says.

So I invested in Maker Studios, which is now the 3rd largest producer of Internet video on the web. Full stop. ?If you want a sense of their content, an example is their ?Epic Rap Battles of History? channel including Stephen Hawkins vs. Einstein, Napoleon Bonaparte vs. Napoleon Dynamite and my favorite Mr. T vs. Mr. Rogers?[this last one NSFW]. I will talk much more about Internet TV in a future post.

TreeHouse is also a video company. But its objective is to teach the world web design or to program computers.

2. I?m investing in businesses that reinvent education.
And while Maker Studios is pure entertainment, TreeHouse is pure education. The goal for today?s business is to educate broad groups of people in the existing workforce to improve their skills, broaden their knowledge and get ahead. On this business alone Ryan became profitable on a pretty substantive run rate with no outside investment.

But Ryan?s vision is much broader, which is what perked up my ears.

Ryan wants to reinvent education. He isn?t setting out to do it over night but with the ambition to make a difference in the world Ryan falls into the rare category of entrepreneur looking to tackle something truly monumental.

I?ve talked before about problems I see with the US education system in both my post about Peter Thiel?s 20-under-20 initiative?and also my review of Waiting for Superman. I?ve also talked about my favorite social entrepreneur, Charles Best, making a difference with Donor?s Choose ? a program to increase donations to US public schools specifically allocated to supplies or projects you want to fund. No less than Oprah Winfrey endorsed it and Stephen Colbert & Fred Wilson are both on the board.

One of the biggest problems I see with our university system is that we?re graduating too many people from 4-year universities who have the wrong skills and come out owning large sums of money. I call them ?indentured servants? because they come out of college already having an anchor around their necks.

I?m a huge proponent of a university education (in fact, I?m on the alumni board for my alma mater, UCSD), but I don?t think it?s for everybody, I don?t think every degree is practical and I don?t think we?re graduating enough software developers and designers.

We have nearly 10% unemployment in this country and nearly 18% structural unemployment. Yet nearly every major tech company or major company hiring tech people have open recs.

Programming should be the middle class job of the next 20 years. No, not all of these people will get jobs at hot starts like Facebook, Google or Twitter. But getting well paying job in technology and importantly distributed all across this country is important to the future competition of the US in the world and important to helping solve our economic problems.

Ryan?s long-term goal is to help large populations of people train themselves at young ages with world-class online teachers. Some of these people will excel and decide to go straight into the workforce at 18. They will save tens of thousands of dollars in fees and start earning at a younger age. Again, not for everybody. But it maps to the trade school paradigm that exists in Germany (which isn?t perfect either).

3. Ryan has a great track record
When I lived in the UK and was thinking about starting my second company we were weighing out which features should be in our new company. One feature we were debating was the ability to send really large files. One of the most graceful ones on the market was called DropSend and was built by ? Ryan Carson. So I?ve tracked him from the sidelines for 7 years. He then of course launched the FOWA (future of web apps) conference, which was very successful. He sold both companies.

4. Ryan establishes a very strong sense of culture and purposes at the businesses he creates.?
I think anybody would be lucky to become part of Ryan?s new team. He has great vision, leadership and execution. He believes in working hard but has one of the best work/life priorities of any entrepreneur I?ve met. Certainly better than I ever had. And he makes it work. You?ll have to ask him about his work policies. They?re very innovative.

I?m just getting to know Ryan better but I?d say he maps pretty closely to my personal checklist.

5. He?s surrounded himself with great people
In addition to having a great team he?s attracted world-class investors including Chamath Palihapitiya (The Social+Capital Partnership), Greylock & Kevin Rose.

I plan to use Treehouse myself. Right now they?re in transition from their previous video product (Think Vitamin) to their new offering. But you can get on the pre-release list here. Full product out shortly.

And I?ve offered to actually teach some classes in recruiting for tech professionals. We?ll see if Ryan takes me up on that. It?s one of our major objectives at TreeHouse. Video training without an increased job on the other end for those looking for a career change is a lost opportunity.

Source: http://www.bothsidesofthetable.com/2011/10/19/investing-in-treehouse/

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